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Custom & Private Label · B2B Only

Custom ceramic manufacturing,
made to your spec.

Home Decoratives is a B2B ceramic manufacturer in Khurja, Uttar Pradesh, producing custom and private-label stoneware to your specification. With 9+ years behind us, we make your shapes, sizes, glazes, and your branding in bulk, direct from our own unit, with flexible minimums and samples before you commit to a full run.

How Custom Works

From your idea to your shelf.

A plaster mould beside a freshly cast ceramic form at our Khurja unit
01

Share your brief

Send a sketch, a reference photo, a physical sample, or just a description. Custom shapes, sizes, forms, and glazes are all on the table.

Your form becomes tooling: a plaster mould cut for your shape.

A ceramic jar being hand-painted with a fine brush before firing
02

Sample & approve

We produce a sample to your spec so you can check the form, finish, and colour in person before committing. Approve it, or we refine.

Decoration is hand-painted, one piece at a time.

Racks of glazed ceramic pieces mid production run at the Khurja unit
03

Bulk production

Once you sign off, we run the full order in our own unit in Khurja: manufacturer-direct, with no agents or markup in between.

The floor mid-run, in our own unit in Khurja.

Finished ceramic pieces being handled and checked on the racks
04

Checked & dispatched

Every batch is quality-checked before it leaves the factory, then dispatched to you. We supply across India.

Every batch is handled and checked before it is packed.

What You Can Customise

Your design, our craft.

01

Shapes & sizes

Bespoke forms, dimensions, and silhouettes: from a small tweak to an existing piece, to a design that is entirely your own.

02

Glazes & finishes

Custom colours and finishes mixed to your palette: speckle, matte, gloss, and hand-painted glazes.

03

Branding & logos

Add your own branding and logo so the pieces carry your identity, not ours. Share your artwork and we work it into the run.

04

Quality stoneware

Custom pieces are made in ceramic stoneware. Functional items are food-safe, lead-free, and microwave- and dishwasher-safe.

05

Flexible MOQ

Minimums flex to your order. Tell us the quantities you need and we confirm what works, from trial runs through to large bulk.

06

Samples first

Order samples from our existing range, or have a custom sample produced, before you place a full production order.

Made In Our Own Unit

Direct from the maker.

Your custom order is produced in our own manufacturing unit in Khurja, India’s ceramic hub, not subcontracted out. That means one point of contact from brief to dispatch, manufacturer-direct pricing with no agent markup, and 9+ years of stoneware experience behind every run.

We’re a B2B-only ceramic manufacturer in Khurja, supplying retailers, wholesalers, and interior designers across India.

Built To Be Used

Stoneware, not just for show.

Custom pieces are made primarily in ceramic stoneware and finished by hand. Functional items are built for daily use, not just display.

  • Food-safe & lead-free
  • Microwave & dishwasher safe (functional pieces)
  • Hand-finished glazes: speckle, matte, gloss, painted
  • Every batch quality-checked before dispatch

Stoneware vs Porcelain vs Earthenware

Which ceramic should you order?

“Ceramic” covers three very different materials, and the right one depends on how the piece will be used. Here is the plain-English difference, and why we build in stoneware.

Earthenware

Fired at lower temperatures, so it stays softer and more porous and chips more easily. Fine for purely decorative pieces, less suited to heavy daily use.

What we make

Stoneware

Fired hot until dense and non-porous: hard, chip-resistant, and durable enough for everyday use. Food-safe, lead-free, microwave- and dishwasher-safe. The workhorse for functional homeware.

Porcelain

The whitest, finest, and most translucent, but also the most delicate and costly to produce. Prized for premium tableware where the look matters more than ruggedness.

For B2B homeware that has to survive transit, retail handling, and daily use, we work primarily in ceramic stoneware: the balance of durability, finish, and value most buyers actually need.

Start From Our Range

Customise a line, or start from scratch.

Existing Designs

Pieces buyers private-label.

Designs already in production that customers most often take as a base. Any of them can be produced in a glaze matched to your brief, with branding and retail packaging in your own identity on larger runs.

Browse the full range →

Common Questions

Questions buyers actually ask.

Can you make a completely custom design, or only your catalogue?

Either. Send a sketch, photo, physical sample, or even just a description, along with your rough quantity, and we manufacture to it: custom shapes, sizes, forms, and glazes. You are not limited to our existing range.

What do you not make?

We make bathroom sets, vases, storage jars, decorative pieces, and cup and saucer sets. We do not manufacture plates, mugs, jugs, coasters, or cabinet knobs. If your range needs one of those, it is better to know at the enquiry stage than after a sample round.

Can you add our own brand or logo to the pieces?

Yes. We offer custom branding and logo options so the pieces carry your identity rather than ours. Share your artwork and we work it into the run. Ideal for private-label and retail buyers.

Will every piece in a bulk order look identical?

Our stoneware is finished and glazed by hand, so slight natural variation in tone and finish between pieces is normal, a characteristic of hand-finished ceramic, not a defect. Shapes and dimensions stay consistent, and if you need a close colour match across a large run, flag it up front and we plan the glaze batches around it.

What do "food-safe" and "lead-free" actually mean for your pieces?

It means the glazes on our functional stoneware are formulated without lead or other harmful leaching, so they are safe for food and drink contact, and the fired surface is microwave- and dishwasher-safe. Purely decorative pieces are built to be displayed rather than eaten from.

Why order direct from the manufacturer instead of a trader or marketplace?

Buying from the maker means manufacturer-direct pricing with no agent margin stacked on top, one accountable point of contact from sample through to dispatch, and full control over customisation and quality, rather than a relabelled stock product you cannot change.

What affects the cost of a custom ceramic order?

Cost is driven by the size and weight of the piece, the complexity of the shape, the glaze and whether it is hand-painted, the degree of customisation, and the quantity. Larger runs bring the per-piece cost down. Because every brief is different, we quote each custom order individually rather than listing fixed prices.

What is your minimum order, and can I sample first?

We keep minimums flexible rather than fixing a single cut-off, so a smaller trial run before a large order is usually workable. Tell us your numbers. You can also order samples from our existing range, and for custom work we produce a sample for your approval before the full run.

How long does a custom order take?

Lead time depends on the design, the level of customisation, and the quantity, so we confirm a firm timeline with your quote rather than quoting one number for every job.

How do you pack and ship so the order arrives intact?

Ceramics travel badly if packed carelessly, so the packing is specified per order. Natural straw is our usual cushioning material, since it is light and inexpensive and protects the pieces without adding the weight and cost of synthetic fillers. What a given order actually uses depends on the destination and the mode of transport, because a shelf-ready retail carton and a long-haul pallet are not the same job. We confirm the packing spec with your quote, and packed consignments go out through an established, trusted logistics partner that delivers across India.

Ready to start? Send us your brief, or browse the full product range. Sourcing for a specific setting? See our pages for hotels & resorts, interior designers, and corporate gifting. Importing from outside India? See how we work as a ceramic exporter from India.

Get in touch

Ready to place an order?

We respond to all enquiries within 24h.